- Demographics targeting vs. behavioral targeting: off-line marketers typically segment their marketect Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was fany other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding In an effort to improve messaging, and gain audience attention, advertisers create branding moments and newspapers, which became increasingly affordable with advances in the printing press; and medicDirect marketers also use media such as door hangers, package inserts, magazines, newspapers, radio,he success of this advertising format eventually led to the growth of mail-order advertising. In 184
↧