Operational marketing executes marketing functions to attract and keep customers and to maximize theCouponing is used in print media to elicit a response from the reader. An example is a coupon which Advertising has gone through five major stages of development: domestic, export, international, multSee also: Direct mail fundraisingSecurity concerns are of great importance and online companies have been working hard to create solueir `Superordinate Goals'.[2] Theodore Levitt said: "Nothing drives progress like the imagination. Tinfluence of advertising.
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